Has anyone noticed a change in Wattie’s Tomato sauce lately? Yeah, OK, so I’m continuing my investigations into things that really matter… but… have you?
I have. Last can we opened seemed strangely thin, and the kids managed to splurge through it in just a few days.
Luckily we had an older squeezy container to compare the new can to:
Aha, so all is explained. It’s quite a different formula now: 6% less tomato; 47% less salt; 32% less sugar… and if my sense of taste is correct, more vinegar.
So, what’s the verdict? It’s certainly a good move for Wattie’s – it must be quite a bit cheaper to make. The thinner texture also means that customers will use more. And I bet the price didn’t go down in the slightest.
No posting like this would be complete without the obligatory whiff of fact-free conspiracy-mongering. Is the new flavour closer to, or further from, similar tomato sauces made overseas by Wattie’s owner’s Heinz ? If we can be acclimatised to some dodgy Aussie version of tomato sauce perhaps SOMEDAY SOON THEY’LL TAKE OUR SAUCE AWAY!! OH NOES!!!
But more importantly… do I care? Do you care? Did you notice any change? Will you still buy tomato sauce?
And… does it still taste OK? Probably. But it feels like a little bit of a rip-off now.